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Google Analytics within Flex/Flash Applications

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Introduction

google_analytics_logo.gif

If you have used Google Analytics to monitor and analyze traffic on a website, you were most likely impressed with the ability it gave you to understand the nature of visits to and exits from the site, learn how visitors found it, discover how much time people spent there, et cetera. Recently, the Google Analytics team announced1 the availability of an open source, native AS3 API that enables you to utilize Google Analytics (GA) tracking from within your RIA.

This article introduces the newly available Google Analytics Tracking for Flash API (gaforflash). I'll cover where to obtain and install the necessary software, introduce basic concepts and terminology, show you how to use it in both component form and native code form, cover the primary methods for reporting activity inside a Flex-based RIA, and talk a bit about limitations and best practices.

The examples that accompany this article were compiled and tested against gaforflash version 1.0.1.319. There are 2 examples with full source code included. They can be viewed here: example 1 (source), example 2 (source). Also note that this article covers using gaforflash within the Adobe Flex environment (I used Flex Builder 3, build 3.0.2 to construct the examples). See the gaforflash project2 website for information regarding its use in the Flash authoring tool.

Downloading Google Analytics Tracking for Flash

Google Analytics Tracking for Flash is an open source project. After making event tracking available via the new GA Javascript library (ga.js), Google realized the need for a native AS3 implementation. Google Analytics Specialist Nick Mihailovski described the project's genesis: “We first got a group of 3rd party developers together to help us understand the difficulties they faced with tracking Flash. At the same time, we worked with a team of Adobe engineers to build the foundation of the GA tracking capabilities. Once at an alpha stage Zwetan Kjukov approached us to further develop the code. He brought Marc Alcaraz onboard and together, took the code to new heights. A huge amount of work was put in to re architecting the system to work in local/remote, embedded/disributed, Flash/Flex environments. The entire code base got new unit tests and an amazing ANT build was put together to simplify pushing new builds. Nov 17th [2008] we launched at MAX as an open source project.”

The website is located at http://code.google.com/p/gaforflash. From there, you can access the source code, read tutorials and ongoing discussions in the developer group, and download compiled SWCs.

ga1.png

The SWCs are ZIP archived and can be found under the downloads section of the site. The easiest way to include them in your project is to copy the analytics.swc file (contained in the archive's lib folder) to your project's lib folder.

Figure 1 (right): The GA analytics.swc placed in a Flex project's lib folder

Page Views vs. Events

The gaforflash API supports the transmission of two types of tracking information: pageviews and events (support for a third type—e-commerce transactions—is on the roadmap). While you may be tempted to just send events inside your event-driven RIA, there are in fact good reasons to use both.

You'll likely want to use pageview tracking in your RIA when you want to understand how a person navigates through your application. On the Google Analytics Dashboard, you'll be able to then learn which views inside your RIA result in the most exits and take advantage of the multitude of analysis tools that are only available with pageview tracking. The next section demonstrates tracking pageviews inside a Flex Accordion control.

Events should be used when you want to track information not relating to the user flow within your application. Event tracking allows four arguments to be recorded. The section below entitled “Event Tracking” demonstrates using Event tracking to record events involving the loading and playing of a video.

Tracking Page Views

Granted, the term “page view” is a bit of a misnomer inside a Rich Internet Application. But in the world of Google Analytics (which is most often used for HTML page tracking), the pageview is the primary metric around which most of the analysis tools are based. It makes sense to accept the term's inaccuracy and use them to your advantage.

The following example illustrates using the gaforflash code in component form, sending pageview tracking from inside a Flex Accordion component and examining the pageviews on the Google Analytics Dashboard.

1 <?xml version="1.0" encoding="utf-8"?>

2 <!--

3 Example 1. Embed the gaforflash component,

4 demonstrate pageview tracking.

5 Tested against gaforflash-1.0.1.319

6 -->

7 <mx:Application xmlns:mx="http://www.adobe.com/2006/mxml"

8 layout="absolute"

9 xmlns:ga4flash="com.google.analytics.components.*"

10 addedToStage="trackInitialView()">

11

12 <ga4flash:FlexTracker

13 id="tracker"

14 account="UA-111-222"

15 visualDebug="true"

16 mode="AS3"

17 />

18

19 <mx:Script>

20 <![CDATA[

21 public function trackInitialView():void

22 {

23 tracker.debug.minimizedOnStart = true;

24 tracker.trackPageview("/pane1");

25 }

26 ]]>

27 </mx:Script>

28

29 <mx:Accordion x="31" y="43" width="380" height="423"

30 change="tracker.trackPageview('/pane' + String(event.newIndex+1));">

31 <mx:Canvas label="Pane 1" width="100%" height="100%">

32 <mx:Text text="Welcome to Pane 1."/>

33 </mx:Canvas>

34 <mx:Canvas label="Pane 2" width="100%" height="100%">

35 <mx:Text text="Benvenuti a Pane 2."/>

36 </mx:Canvas>

37 <mx:Canvas label="Pane 3" width="100%" height="100%">

38 <mx:Text text="Bienvenue à Pane 3!"/>

39 </mx:Canvas>

40 </mx:Accordion>

41

42 </mx:Application>

Check out line 12. It shows the FlexTracker component added to a Flex Application in declarative form. Here's a breakdown of the properties:

  • id: this property allows the FlexTracker to be referenced elsewhere (line 24 for example).
  • account: this property holds the Google Analytics profile that the tracking is being sent for. This will be a profile that you (or your clients) control.
  • visualDebug: this property puts the gaforflash API in debug mode. No events are sent to the GA servers, instead they are logged in a debugging window that's a child of the stage.
  • mode: this value must be either AS3 or Bridge. Bridge mode should be used when your RIA is embedded within web pages that have GA Tracking enabled. This mode allows your RIA to adapt when, for instance, the GA profile for a site is changed. Bridge mode is accomplished through the use of ExternalInterface, so it's important for your RIA's embed code to specify the correct allowScriptAccess parameter. AS3 mode should be used in the counter-situation: instances where you do not control the HTML pages on which your RIA is included (for instance widgets copied to myspace.com), or you do control the HTML pages but there is no GA tracking enabled on them. See the gaforflash site3 for more information regarding the use of the mode property.

Tracking pageviews is accomplished using the trackPageview method of the FlexTracker component. In this example, those calls are on lines 24 & 30. The sole parameter to this method is the “URL” of the pageview, which of course isn't a URL but rather the name of a logical view inside the RIA, in this example the Accordion pane that is opened.

Example1 mimics the functionality of a website in that the three exposed Canvas components represent the three principal “views”, sending pageview tracking each time the Accordion's active pane changes. Note that because the initial view of the Accordion doesn't register a change event, I send an initial pageview on line 24.

Alt Text
Figure 2: Example1, the Accordion-based pageview example

In this example, since the visualDebug property is set to true (line 15) no data is actually sent to the GA servers. Instead it's captured in the logging window shown at the bottom of the page (see Figure 2) which allows you to see the three pageview events that would have been sent as the different panes are clicked. The visualDebug property is a good way to ensure you have your analytics code in the state you expect before you begin sending data to the GA servers.

Tracking pageviews in this manner allows me to use the GA Dashboard to understand how people interacted with my example application.

Alt Text
Figure 3: Viewing the Pageviews data on the Google Analytics Dashboard

Note that any GA profile can receive pageview tracking from the gaforflash API (unlike Event Tracking which requires that your profile be white-listed by Google before you can see the data).

Event Tracking

Event Tracking is best used for monitoring activity inside your RIA that's not related to navigation. The following example sends GA Event Tracking data as a viewer interacts with a video component. Also, in order to illustrate the API's class constructors, care was taken to use no components in declarative MXML.


1 <?xml version="1.0" encoding="utf-8"?>

2 <!--

3 Example 2. Use gaforflash's classes,

4 demonstrate event tracking.

5 Tested against gaforflash-1.0.1.319

6 -->

7 <mx:Application xmlns:mx="http://www.adobe.com/2006/mxml"

8 layout="absolute" addedToStage="initExample2()">

9

10 <mx:Script>

11 <![CDATA[

12 import mx.events.MetadataEvent;

13 import mx.controls.Button;

14 import mx.events.VideoEvent;

15 import mx.controls.VideoDisplay;

16 import mx.containers.Panel;

17 import com.google.analytics.GATracker;

18

19 private var tracker:GATracker;

20 private var readyTime:Number;

21 private var video:VideoDisplay;

22

23 public function initExample2():void

24 {

25 tracker = new GATracker(this, "UA-111-222", "AS3", true);

26

27 //build video UI

28 var panel:Panel = new Panel();

29 panel.title = "Example 2";

30 panel.setStyle("horizontalAlign", "center");

31 panel.x = 20;

32 panel.y = 40;

33 panel.width = 545;

34 panel.height = 372;

35 this.addChild(panel);

36 video = new VideoDisplay();

37 video.autoPlay = true;

38 video.width = 525;

39 video.height = 300;

40 video.autoRewind = false;

41 video.addEventListener(VideoEvent.READY, handleReady);

42 video.addEventListener(VideoEvent.COMPLETE, handleComplete);

43 panel.addChild(video);

44 var button:Button = new Button();

45 button.label = "Pause";

46 button.addEventListener(MouseEvent.CLICK, handlePause);

47 panel.addChild(button);

48

49 readyTime = new Date().time;

50 video.source = "http://farm.sproutbuilder.com/asset/JwDKrdjrDnJcRVxp.flv";

51 }

52

53 public function handleReady(event:Event):void

54 {

55 // calculate time (in milliseconds) in which

56 // the video was ready to play

57 readyTime = new Date().time - readyTime;

58 tracker.trackEvent("Videos", "ReadyTime", "Video1", readyTime);

59 }

60

61 public function handleComplete(event:Event):void

62 {

63 tracker.trackEvent("Videos", "Completed", "Video1");

64 }

65

66 public function handlePause(event:MouseEvent):void

67 {

68 var button:Button = event.target as Button;

69 if (button.label == "Pause") {

70 video.stop();

71 button.label = "Resume";

72 tracker.trackEvent("Videos", "Paused", "Video1");

73 } else {

74 video.play();

75 button.label = "Pause";

76 tracker.trackEvent("Videos", "Resumed", "Video1");

77 }

78 }

79

80 ]]>

81 </mx:Script>

82

83 </mx:Application>

Line 25 initializes a GATracker. The first parameter to the constructor can be any DisplayObject that is on the display list, in the example it's simply the mx:Application. The second parameter is your GA Profile, the third parameter is the mode property—either Bridge or AS3—as discussed in the previous section. The final parameter sets the visualDebug property which was also described in the previous section.

This example tracks four events:

  1. On line 63, a GA Tracking Event is sent when the video component completes playing.
  2. On lines 72 and 76, a Tracking Event is sent when the video is paused and resumed.
  3. On line 58, the elapsed time of when the video begins loading to when it is ready to be played is sent in an Event.

The GATracker.trackEvent method is responsible for sending tracking events. The method takes four parameters:

  • category: a string representing groups of events.
  • action: a string that is paired with each category and is typically used to track activities.
  • label: an optional string that provides additional scoping to the category/action pairing.
  • value: an optional non-negative integer that associates numerical data with a tracking event.

The example provided above illustrates one common use of the category/action assignment; whereby “Videos” is the category, the action is the activity I'm interested in and the label (“Video1”) serves to narrow the category even further (imagine other videos labeled Video2 through Video5). The GA Dashboard allows you to slice and dice Tracking Events by these dimensions in various ways. For instance, I can view all “Completed” actions to see which labels (Videos1 through 5) resulted in the most complete views. For more information on classifying your categories, actions and labels, see the Google “Tracking Events” website4.

Line 58 shows the passing of the optional fourth value parameter to the trackEvent method. On the GA Dashboard, the values for the example ReadyTime action will both summed and averaged (see Figure 5).

Alt Text
Figure 4: Example 2, passing Tracking Events resulting from the interaction with a video

Once events begin flowing into your GA Profile, you'll be able to view them using the GA Dashboard.

Alt Text
Figure 5: Viewing events from Example 2 on the Google Analytics Dashboard

Notice the ReadyTime action in Figure 5. We can learn from this that, for the four visits on this date, it took on average 307 milliseconds for the video to be ready to play.

Implementation Notes

The Sprout software team has successfully integrated gaforflash into our architecture and now our clients have access to state-of-the-art traffic and usability analysis of their campaigns. Here are some implementation notes based on our experiences that you might find useful.

  • Cache a GATracker instance for reuse instead of instantiating a new instance for each tracking event.
  • Integrate pageview tracking into the controllers of your preferred MVC model.
  • Involve your clients (and/or other stakeholders) early in determining the exact business analysis your implementation should allow.
  • There is a 500 event limit on events sent per session. Consider adding a static event counter, and send an “event overflow” event after the 499th event in order to know the number of sessions that are underreporting.
  • There is some latency (as little as one hour, as much as eight) from when the event is sent to when it appears in the GA Dashboard. And the visualDebug property can really interfere with your RIA's user interface. Consider logging event and pageview tracking to a Firebug console or other browser debugging platform.

Conclusion

Google Analytics Tracking for Flash offers unprecedented analysis capabilities for Rich Internet Applications. Using pageview tracking for user-flow analysis can help you understand the strengths and weaknesses of your interface design. Using event tracking can help you combine activity interactions with categories and numerical information.

Source Files

gaforflash-example1.zip gaforflash-example2.zip

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Comments

197 Comments

Rich Tretola said:

Editing this article inspired me to build a component set to streamline the integration between Flex and Google Analytics. These components are a direct replacement for the base Flex components and are setup to automatically track certain events. I will be releasing this component set as a free library very soon. If you would like to try it now in our private beta, please contact me directly by sending a request with the subject "RIATrax tester" to rtretola[at]gmail.com.

Rich Tretola
Community Manager
http://www.InsideRIA.com
Twitter: http://www.twitter.com/richtretola

Wael Jammal said:

Nice, I will implement this into the Bojinx Navigation plugin :)

Tiger Wang said:

Hi Matthew:

I had written a test app,I run it and the debugger told me ,gatracker had send a Event to the GA, But when I open the GA Dashboard for the test,I didn't see any report or visit record. Must I deploy my app.swf to the Website Profile URL(When I create a website profile the ga told me to fill this)? I don't think so ,I saw the example you support,the Flex App was just running under the debug mode,and it seems really worked.
Can you tell me what wrong with my app?Thinks a lot.

kevin said:

Nice article - I could've used this a week ago!! Just kidding. I implemented GA in a site I just finished (http://hummingbirdbaby.com.au/) and eventually got the ecommerce tracking working. If you run visual debug with the mode set to AS3, you see the message "not implemented" when you calll the addTrans(), addItem(), trackTrans() methods. But if you run in Bridge mode it works fine. It took 4+ hours for the transactions to appear in my reports.

@Tiger, did a little patience work? (I made the same mistake)

Steven Peeters said:

Nice article indeed, but you can also have simple tracking by using the ExternalInterface and calling the javascript function yourself. This works also for content tracking. I haven't tried this one for events yet...

Edzis said:

One thing that never gets mentioned is that gaforflash is quite heavy. In my code based flash approach
var tracker:AnalyticsTracker = new GATracker( this, "UA-111-222", "AS3", false);
i get something like 50 KB extra.
Or maybe I am missing something? Is there a lighter solution?

Matthew McNeely said:

@Edzis

You're right, gaforflash does add about 50k. I do know some enhancements are planned to reduce the impact. This was discussed in the gaforflash forums (http://groups.google.com/group/ga-for-flash)... you might want to follow the discussion or make suggestions there.

TargetStat said:

Rich, do you mean automating tracking calls like TargetStat does?

Rich Tretola said:

@TargetStat

I was not aware of TargetStat. RIATrax is a set of components that are direct replacements for Adobe Flex components and offer built in analytic event tracking. You can see more about RIATrax and download the beta at http://labs.happytoad.com/RIATrax.

I also wrote a post showing how to use RIATrax at http://blog.everythingflex.com/2009/02/10/upgrade-flex-apps-to-riatrax-in-minutes/

Manpreet Singh said:

Absolutely wonderful!

Dan Zeitman said:

Thanks for the article, So how did you get event tracking enabled on the GA site? I've submitted the form on gatorflash and still no event tracking -- sent an email to google team - and no response. Any thoughts? Who do I contact?

Dan

Dan Zeitman said:

Thanks for the article, So how did you get event tracking enabled on the GA site? I've submitted the form on gatorflash and still no event tracking -- sent an email to google team - and no response. Any thoughts? Who do I contact?

Dan

Sebastien said:

Hi Dan Zeitman,
You just need to complete this form : http://code.google.com/p/gaforflash/wiki/EventTrackingRequest

Andres said:

Hi Mathew,

Excellent post, inspired me to try flash tracking.

Go it to work, getting hits but browser (Firefox, IE doesn't) keeps showing transferring data from www.google-analytics.com... on the status bar.

Is this normal?

Cheers,

Andres

Sharon said:

Would you recommend to separate analytic page views between our destination site and a distribution platform?

Thanks

Apple said:

I personally would, I mean it just would look so much more profressional and make a better presentation of your site as a whole.
Free iMac

Diego Delgado said:

This is pretty nice when used with SWFAddress. Now I have to wait a week to see if both SWFAddress and GA event tracking are outputting the same numbers for pageviews. :)

Chris Venables said:

This looks like an excellent solution! well done!

I have a question about a general issue we are having with event tracking...

If we call the _trackEvent function without first calling the _trackPageview function we get the following error:

"'undefined' is null or not an object"

If we call _trackPageview first then the _trackEvent call completes sucesfully, Any ideas what could be causing this? here is our code...

try{
var ga = _gat._getTracker("XXXXXXXX");
ga._setSessionTimeout("10");
ga._trackPageview();
var success = ga._trackEvent("X", "X", "X", 0);
document.write("Track_Event Returned: " + success);
}
catch (err) {document.write("Error = " + err.description)}

Any help or advice would be greatly appreciated,

Regards,

Chris V

ZK@Web Marketing Blog said:

Interesting book. Very useful and full of practical tips on today’s web analytics challenges and opportunities. A step by step guidance is presented for people who need a web analytical strategy to succeed

Jhon said:

yes there is some lack of documentation, but that does not make the API itself “crappy” domain registration

and yes sometimes it’s not the dev who write the documentation and so few things can be fuxored in the writing of the doc

I personally can not edit this doc, but I ll point the personn that can to those little mistake, like y eah you’re making a big fuss about little mistakes in a documentation (which can always happen)

Erik van der Neut said:

Quick question with regards to the event tracking API: what is the default value of the fourth, optional "value" int parameter of the GATracker.trackEvent method?

I'm writing a wrapper class around this, and I am making the default value of this 4th parameter -1. Per the description above, this parameter needs to be a non-negative integer, so whenever it's -1 I simply won't pass it through. However, if I know that the default value in the GA API is -1 anyway, then I can simplify my wrapper code and just always pass it though:

public function trackEvent(category:String, action:String, label:String, value:int = -1):void
{
// [...removed other code...]

if (value > -1)
_tracker.trackEvent(category, action, label, value);
else
_tracker.trackEvent(category, action, label);
}

Could be simplified to the following if I know what the default value of "value" is in the GA API:

public function trackEvent(category:String, action:String, label:String, value:int = -1):void
{
// [...removed other code...]

_tracker.trackEvent(category, action, label, value);
}

Thanks!

Erik


pregnant woman said:

Well, I was going to go and write all about this myself, but Matthew McNeely has beaten me to it, it seems, with his coverage of using Google Analytics in Flash and Flex applications.

pregnant woman said:

Well, I was going to go and write all about this myself, but Matthew McNeely has beaten me to it, it seems, with his coverage of using Google Analytics in Flash and Flex applications.

pregnant woman

iphone said:

Now for a simple Flash movie, you’d traditionally host the Flash file in an external website, and add the tracking to the HTML pages. If you’re doing something a little more different – or are obsessive about knowing how your users are interacting with the content – you might be interested to know that there is support for actionscript-initiated tracking, and that it’s supported by Google themselves (a good sign).

idiot proof diet reviews

deborah said:

Well, the Adobe site said this article was intended both for light Flash developers and more advanced... I've done a lot of Flash, and I found this article just about totally unintelligible.

Couldn't there please be a simpler article that says:

To track events in Flash in Google Analytics:

1) put this code in your Flash document's first frame:

"give the code strip"

2) download this file and either import it as an extension, put it in the same folder as your swf, or (whatever):

"give the file link"

3) on events you want tracked, put this code:

"on (release or whatever) {
give_the_code_strip;
}

? Right now I've spent way over an hour just trying to decipher this extremely wordy, not-simple article of instructions that are buried and difficult to find and decipher.


Matthew McNeely said:

@deborah

I'm sorry that you didn't find the article useful and that you found it overly complex. Note that this site is targeted primarily to Flex RIA developers, hence the Flex examples. I stated this in the introduction, perhaps you overlooked it.

The gaforflash group has better documentation on using GA Tracking for Flash inside Flash content. I'd recommend giving that a try: http://code.google.com/p/gaforflash/

Good luck.

Darlene said:

Ok, I'm not a programmer, but I could really use some guidance. I'm trying to install the gaforflash component into Flash CS3. I can't find the access to the application-level configuration folder to reach the \Program Files\Adobe\Adobe Flash CS3\language\Configuration\Components area, but I am able to install it in the \Program Files\Adobe\Adobe Flash CS3\en\Configuration\Components section. When I open up Flash (prior to opening a specific file), I can see the GA icons in the components panel, but then when I open up a file, the icons disappear. So, where did it go?? and How to I get it in there?? Any help would really be appreciated. I'm going around in circles. Thank You.

Robert Rodriguez said:

Traditional application programmers found it challenging to adapt to the animation metaphor upon which the Flash Platform was originally designed. Flex seeks to minimize this problem by providing a workflow and programming model that is familiar to these developers. MXML, an XML-based markup language, offers a way to build and lay out graphic user interfaces.


Robert Rodriguez

Anonymous said:

I feel that google analytics is one of the best market and everyone need it. And it is very easy to use and free usage. I had note all the Coursework tips of the google and sharing with others.

iPods said:

Thanks for this. I really need to analyse my traffic more.
It could make such big difference to my Free iPod site
1di2aj

Utility Warehouse Distributor said:

Thank you so much for sharing this. This will help a lot :) John, Utility Warehouse Distributor, UK

shaun said:

thanks for the great Salvia Its going to help me out alot

shaun said:

Salvia is the way I was thinking and your correct about all this and thank you for the feedback!! great job !! 5 star !!

David Arakea said:

Thanks for the info. It will be very useful for me!

Nice!

ngan hang said:

This is really nice blog, it is helpful for my job.

adam said:

Pretty nice description about different of features of google analytics, being a web master this post seems pretty interesting and informative, in short this page worth reading. I am using google analytics for couple of my web hosting related sites from last three years, honestly am quite satisfied with the results of analytics but not with the google webmaster tools.

Ryan L said:

I've got gatorflash up and running on an embeddable video player. Everything seems to be running smoothly, except I'd like to track what domain the video is playing from. Do you have any ideas?

alchemist said:

Here's an example implementation of generic event based Google Analytics in flex
http://bytearray.brixtonjunkies.com/2009/08/20/flex-google-analytics-howto/

Jezza said:

Very useful article, thanks. I always find Google Analytics seems to under report my visitors when compared to the stats on other counters, sometimes by as much as 50%.

jimmy said:

If you have used Google Analytics to monitor and analyze traffic on a website, you were most likely impressed with the ability it gave you to understand the nature of visits to and exits from the site, learn how visitors found it, discover how much time people spent there, et cetera. Recently, the Google Analytics team announced1 the availability of an open source, native AS3 API that enables you to utilize Google Analytics (GA) tracking from within your RIA on debt consolidators.

This article introduces the newly available Google Analytics Tracking for Flash API (gaforflash). I'll cover where to obtain and install the necessary software, introduce basic concepts and terminology, show you how to use it in both component form and native code form, cover the primary methods for reporting activity inside a Flex-based RIA, and talk a bit about limitations and best practices.

Mikey said:

Your article make my job a lot easier, am pretty new in this field and was looking for some decent article or tutorial on google analytics and seo, it really worth reading and pretty easy to understand in order to learn google analytics. I have just start working for a webhosting company, so in order to analyze their traffic and conversation rate i must know how to use google analytics. What i came to conclusion till now, that google analytics is a lot better then the hosting company traffic stat providing softwares.

Paul Sanderon said:

Hey guys if you want to track an Adobe AIR application you should look at http://www.airanalytics.net.

We can tell you how many installs you have had, the number of uses etc… we can even keep tracking when your app is offline….

Air Analytics currently in private beta but we are looking for people to test out our system. So if you register I will activate you and you can have a bash with our system.

Thanks Paul

Mac Thomas said:

I'm still getting to grips with Analytics, but there is no doubt it is a comprehensive package, especially when coupled with their other webmaster tools - I encourage anyone with spare time to spend a few hours looking through and getting used to the data. You will find out a huge amount about where your visitors come from and what they do on your site. I've really been able to improve the performance of my free macbook pro site simply by spotting where the most productive groups of visitors come from and concentrating my efforts there.

What's the point of putting hard work in if you're concentrating on the wrong things?

Jeff J said:

This is great but still cases exist that need expert attention. Mine is a Magazine engine that loads swfs that load players...
I wish i had time to indulge in the detail of implementing this but i do not.

is there a service or team or consultant out there that can assist me?

www.ctndigital.com

Regards,
j

Akan said:

Well till now i have fail to understand the working of google search engine, well i was watching italian soccer on my tv and doing link building for one of my client. I saw that pages which have Pr5 were changed to Pr2 and i had to do all the work again

Cool Jenny said:

Well i like the google analytical i have also use alexa for checking visitors but find google analytical very good. Paul Jugendherberge did a good research on my site and find out what my visitors are searching on my site and put more related information.

getbackex said:

Is there any software available by now that uses this Google Analytics API? Would be interesting to me as I need to track visitors to my website where I have a series of articles on how to get my ex back

gert-jan said:

Great post for GG analytics and Flash/Flex integration. Checking these links for more free pdf manuals and ebooks. Enjoy!

JohnSmith said:

Very much informative post, i was looking for such information about google analytics. Your post worth reading for every one who is handling some web sites, in order to check traffic and ranked keywords stats. I am using google analytics to check traffic of my canadian web hosting site. While other tools does not show exact traffic but google analytics provides accurate traffic information.Last day i was talking to a representative of a dedicated server provider, he is also stressing on use of google analytics in order to get exact stats of site.

Alan said:

Great tips about how to use Google Analytics within Flex/Flash Applications. Google Analytics has been very useful for tracking what your visitors are doing in your site. This is great to improve your visitor's web experience. It also lets you know what the visitors are looking for so you can provide the info they are searching for. With some relevant affiliate links included your content, you may get some sales and earn money as well.

John said:

Google analytics have always proved helpful for defining my line of strategy. Only problem which I faced and ever wished that feature to be in Google analytics is the referring link. Google tells about referrals but does not give the exact referral page link. It can really help me to improve my seo hosting website. Also if this feature comes it will become really easy for any seo comapny to make timely seo campaign for its clients.

Jason said:

This is great to improve your visitor's web experience. Your post ia worth reading for every one who is handling some web sites, in order to check traffic and ranked keywords stats. You will find out a huge amount about where your visitors come from and what they do on your site. There are lots of ways to make money online and using Google analytics will help you do it if you use it correctly.

Alan Drisman said:

I agree that Google does have better applications and flash imagery than most but the analytics sometimes misses some things. I believe its Piwik that is more reliable. I haven;t tried it but heard good things. But gain, the goliath controls the web space so with a leader for website rankings, checking pages accessed, backlinks and traffic.

Teen Blogger said:

Great article and very useful for all of us.

These analytic tools are a must for any webmaster to analyze where traffic is coming from. Always handy to check this out.

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Kenneth Hawkins said:

We abstract this api in our product at http://www.emergilent.com/ so people can easily use analytics to track video viewership. It works great.

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Do you guys know how easy it is to get a Free iPod touch when you sign up to analytics??

john hutun said:

Do you guys know how easy it is to get a Free iPod touch when you sign up to analytics?
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Harry Tan said:

Nice, didn't hear this before. Google Analytics within Flash applications. I had a nice read. Thanks for the share man! I'll even share it at my video blog!

Roy said:

The better quality informarion uoucan get the better use it is.

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Aneek Alam said:

If you have used Google Analytics to monitor and analyze traffic on a website, you were most likely impressed with the ability it gave you to understand the nature of visits to and exits from the site, learn how visitors found it, discover how much time people spent there, et cetera. Recently, the Google Analytics team announced1 the availability of an open source, native AS3 API that enables you to utilize Google Analytics (GA) tracking from within your RIA on

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markallow said:

If you have used Google Analytics to monitor and analyze traffic on a website, you were most likely impressed with the ability it gave you to understand the nature of visits to and exits from the site, learn how visitors found it, discover how much time people spent there, et cetera. Recently, lida the Google Analytics team announced1 the availability of an open source, native AS3 API that enables you to utilize Google Analytics (GA) tracking from within your RIA on.

darkgreen said:

I agree that Google does have better applications and flash imagery than most but the analytics sometimes misses some things. I believe its Piwik that is more reliable. I haven;t tried it but heard good things. But gain, the goliath controls the web space so with a leader for website rankings, checking pages accessed.
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rahul said:

really amazing article...thanks for posting...really helpful

gaertner75 said:

many thanks for these examples. trying to get my head around this and your article got me closer. gaertner75

Phil said:

I am going to implement for my first time GA on a flash website. That useful post was written one year ago.
It's more than a year now since the announcement took place.Are there any conclusions which I should be aware of ?
Thanks.
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isabel said:

The Sprout software team has successfully integrated gaforflash into our architecture and now our clients have access to state-of-the-art traffic and usability analysis of their campaigns.
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bobm said:

"If you have used Google Analytics to monitor and analyze traffic on a website, you were most likely impressed with the ability it gave you to understand the nature of visits to and exits from the site, learn how visitors found it, discover how much time people spent there, et cetera. Recently, the Google Analytics team announced1 the availability of an open source, native AS3 API that enables you to utilize Google Analytics (GA) tracking from within your RIA on" - I agree on this post. get your ex back

John said:

Yeah I don't use Google Analytics on my website Simulation pret personnel. I use Piwik instead. Just google it to find info on it.

Stavros Georgiadis said:

I had no idea how to use Google Analytics within Flex/Flash Applications.It seemed too technical to me.But now it seems much easier.Google anlytics is very useful to learn how to Make Money and for any
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Julissa Perez said:

"'undefined' is null or not an object"

If we call _trackPageview first then the _trackEvent call completes sucesfully, Any ideas what could be causing this? here is our code...
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try{
var ga = _gat._getTracker("XXXXXXXX");
ga._setSessionTimeout("10");
ga._trackPageview();
var success = ga._trackEvent("X", "X", "X", 0);
document.write("Track_Event Returned: " + success);
}
catch (err) {document.write("Error = " + err.description)}

Somenthing is wrong on this code?

Emily Lacicha said:

I use google analytics with integration to adsense in world interesting facts. Sometime It's different the result from those two tracking.
Is there any better tracking than google analytics?

Suzan said:

The Google Analytics Tracking for Adobe Flash component makes it easy for you to implement Google Analytics in your Flash-driven content.Without the Google Analytics Tracking for Adobe Flash component, tracking Adobe Flash content with Google Analytics involves a number of technical hurdles.

Suzan@GPS tracker

Enrico Italipad said:

I do use Google Analytic for each of my client websites, but I never thought about the possibility to integrate it with Flex (which I am starting to love for many things). Thanks for the detailed explanation.

Ciao
Marco
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Mark said:

Great thanks for this info. Being in the Website Design trade i always use google as they cut out the robot and spider traffic that always adds false info on your site.

alex said:

Great thanks for this info. I'm also used google analytics for Middleblog and Church Business to tracking my visitor. And application flash from GA was very usefull.

jay winterson said:

I only used Google Analytics once for a client when I was doign their website and Ive used it once for myself. I notice a lot of wordpress themes now use it eg shopperpress, elegant themes etc and its something that users and developers are using more and more.

A very detailed and thorough post.

Jay
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Bob Mu said:

"I only used Google Analytics once for a client when I was doign their website and Ive used it once for myself. I notice a lot of wordpress themes now use it eg shopperpress, elegant themes etc and its something that users and developers are using more and more." - I agree! free ways to make money online

English Dictionary said:

Well, this has certainly been a very enlightening article. I had no idea you could not only track page views, but events as well. I still wouldn't recommend people to build their websites entirely out of flash; that makes it nearly impossible for search engines to find them. At least search engines don't really need an English Dictionary to work properly.

saradazed said:

Google Analytics is probably THE most useful Internet tool ever. And on top of its usefulness, it's also a free resource, which makes it only better. Whether I am browsing the web for London ontario real estate or shopping online, I rely on Google Analytics to find out more information about niche websites or keywords that I would have never come up with. Thank you, Google Analytics! You changed my online experience forever.

Techletes said:

Google analytics is probably the best out there. However, does anyone recommend something similar so I could compare the legitimacy of stats?

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PocketHacks.com said:

I'm using Google Analytics all the time to check my blogs, that's the best service over the internet, will be great to have som updates :)

Thanks,
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Ovulex said:

The section on event tracking was very helpful. Thanks Rob Ovulex

remako said:

Google analytics have always proved helpful for defining my line of strategy. Only problem which I faced and ever wished that feature to be in Google analytics is the tanning beds link. Google tells about referrals but does not give the exact referral next page rank update .

sowcn said:

I'm using Google Analytics all the time to check my blogs, that's the best service over the internet, will be great to have som updates :)

Thanks,
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wallyj said:

I have to say that GA is one of the most important things when it comes to a website and this is even more true for an ecommerce site. If you do not have it installed then you are just plain Dappy

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Thanks for sharing information.Google is my favourite site.It contributes a lot for us.It provides all information that we need.I appreciate your new innovative thoughts.It's a nice work .Keep logging...

Alex said:

Surely, Google Analytics Tracking for Flash offers capabilities for rich Internet applications. It will be much easier to understand interface design now. Thanks folks! So how far has this technique been successful?
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Justin said:

I agree that Google does have better applications and flash imagery than most but the analytics sometimes misses some things. I believe its Piwik that is more reliable. I haven;t tried it but heard good things. But gain, the goliath controls the web space so with a leader for website rankings, checking pages accessed.

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Jittree said:

Great, The Sprout software team has successfully integrated gaforflash into our architecture and now our clients have access to state-of-the-art traffic and usability analysis of their campaigns.
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Billardtisch said:

That is nice, i am proved and it work`s good

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Michael Dunn said:

It is very useful information. Thank you for sharing. I know now about google analytics and what it is for.

HP said:

I use and understand Google analytics. But what is RIA? ("enables you to utilize Google Analytics (GA) tracking from within your RIA."). If it has something to do with link building, I am very interested.

Wiebe Gnoffert said:

Thanks for this very clear article. The one thing I'm missing is an explanation for flash, since the examples are all for FLEX.

clavier arabe said:

I use and understand Google analytics. But what is RIA? ("enables you to utilize Google Analytics (GA) tracking from within your RIA."). If it has something to do with link building, I am very interested.

Steven said:

The section on event tracking was very helpful.

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scott said:

I wonder if using google analytics in my website will slow down the page load?

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Darmawan said:

Google Analytics is very critical app for all webmasters. It's accurate, has complete features and best of it, is free. Glad you can further enhance this great app and share it :)
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David Rankin said:

Google Analytics is a vital tool for internet marketers, but it can be a pain in the A if you are just starting.

Jon Everill said:

I use Google Analytics on my prepaid credit card page but have never found it to be substantially more useful that the Awstats package that come with my hosting. Better daily breakdown though and nice graphics.

Oven said:

I use google analytics with integration to adsense in commercial microwave oven. Sometime It's quit difference the result from those two tracking.
Is the other way to google analytics?

weightloss information said:

I've always found google analytics to be a great little tool for monitoring traffic on my website. It just allows me to keep on top and if i get dips in my traffic i can easily start various campaigns to bring them back up again.

Thanks for sharing this information.

Charles said:

Wow! This is cool. You know, when you buy backlinks the visitors on your site go up and if you don't they dwindle down. Links are powerful things according to Google.

Tirtha said:

Google Analytics is excellent.It works in such a way that no one can say it difficult.Though the algorithm is not declared it is very useful eg., if you are going to buy backlinks you can easily justify the quality with it.
Anyway thanks for the brilliant sharing.

Tirtha said:

Google Analytics is excellent.It works in such a way that no one can say it difficult.Though the algorithm is not declared it is very useful eg., if you are going to buy backlinks you can easily justify the quality with it.
Anyway thanks for the brilliant sharing.

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Donovan said:

I've found Google's Analytics tool to be of great use ever since getting my website up and running. It just makes SEO campaigns and the likes so much easier to manage when i know whats driving my traffic at the moment.

Great post, and thanks for sharing the sections of code throughout the post.

Donovan said:

I've found Google's Analytics tool to be of great use ever since getting my website up and running. It just makes SEO campaigns and the likes so much easier to manage when i know whats driving my traffic at the moment.

Great post, and thanks for sharing the sections of code throughout the post.

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gandi78 said:

Yes i agree with you that Google analytic tool is really good and useful for your web site.Its really benefit in the SEO work

gandi78 said:

Yes i agree with you that Google analytic tool is really good and useful for your web site.Its really benefit in the SEO work

vaal trem said:

I also agree that I've found Google's Analytics tool to be of great use ever since getting my website up and running. It just makes SEO campaigns and the likes so much easier to manage when i know whats driving my traffic at the moment such as when I reference Water softener salt I can easely analyze the date of where visitors are comming from etc...

Great post, and thanks for sharing the sections of code throughout the post.

Bunny said:

Nice Tutorial, I'll apply to my website in order to track the statistics.

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Sonography said:

I've found google analytics to be a great tool for seeing traffic on my website Sonography Training. It just allows me to keep on top and if i get dips in my traffic i can easily start various campaigns to bring them back up again.

Jasson said:

Google Analytic is of course a great tool. But I have heard people facing some issue with Google Analytic. I prefer to use StatCounter to track my website traffic.

Thanks for the article
Jasson

jeff said:

That's good topic.
Google analytics is very useful tools.I use it to my blog.cetchews

elton said:

I set up google analytics for my new project resume builder using the tips given my you. Really great..

bahis said:

this is always frustrating while using flux.. i mean i can not do it onmy own website betsson bahis and.. actually bot my sites having troubles.. i wsas reading the comments here to see if some one else got understood the directions.. wel it seems like that :P anyway thanks
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Jeffy Trem said:

I love google analytics and use it a lot. I need to find a way to change the default to always show daily stuff instead of monthly though. I'm more intrested in the day to day stuff on some of my websites that talk about Waterproof cast cover or flax seed benefits currently.

phil said:

I just wanted to say a quick thank whit this article. Very interesting, useful and thoughtful points for my blog

Aliah John said:

Google Analytics is a vital tool for Internet Marketing Services, but it can be a pain in the A if you are just starting Search engine optimization
.

arnaud said:

funk that! this is such a nice article, and i expected a ton of useful comments, but it all is destroyed by spams or robot style half related posts!!
dude you shall really forbid the inclusion of any direct link to prevent such pollution.
and funk again all the fake posters, go use farm links if your rank is so bad, you e-parasites !
as for the real content of your article, thanks a lot. now that i know how to track it, i "only" have to find a compatible ad platform for my full flex site.... if you know of any, please, please send me a mail about it, i spent last 6 months looking for one...

bloggerman58 said:

Dailty analytics would be much more useful to me.

Alex said:

I'm impressed that Google was so thorough in including 3rd party developers when considering this. I always think they are so secretive and love when people can't use their tools effectively. It's still tough to get help maximizing the benefits of GA. I actually now understand the code more than I do my visitor information. Thanks for the above, it's really cool stuff.
Alex

webkinz said:

awesome post. The Flash Tracking component is a compiled tracking object native to ActionScript 3, making Analytics implementation intuitive in Flash, and Flex development environments. also agree that I've found Google's Analytics tool to be of great use ever since getting my website up and running

urgetech said:

I'm impressed that Google was so thorough in including 3rd party developers when considering this. I always think they are so secretive and love when people can't use their tools effectively proextender scam. It's still tough to get help maximizing the benefits of GA. I actually now understand the code more than I do my visitor information. Thanks for the above, it's really cool stuff.

Goa Travel said:

I use Google Analytics for my site Goa Travel and the statistical analysis of the data collected using Google Analytics can be used to improve the website to make it more user friendly. Thanks for a nice post.

Goa Travel said:

I use Google Analytics for my site Goa Travel and the statistical analysis of the data collected using Google Analytics can be used to improve the website to make it more user friendly. Thanks for a nice post.

Evan Mullins said:

Hey Matt, I've got a question. I'm using the event tracking method and have it working partly. The debugger shows the calls to trackEvent just fine but the gif requests arent being sent...

Here's the debugger output:
GATracker (AS3) v1.0.1.319
account: UA-111-222
Search:
CampaignTrackig: utmcsr=(direct)|utmccn=(direct)|utmcmd=(none)
trackEvent( videoPlayer, load, fpo.flv )
Gif Request #0 sent
trackEvent( videoPlayer, pause, fpo.flv, 2.821 )
trackEvent( videoPlayer, play, fpo.flv, 2.821 )
trackEvent( videoPlayer, pause, fpo.flv, 6.571 )
trackEvent( videoPlayer, play, fpo.flv, 6.571 )

The code is identical in each situation, just the event category is updated. Any reason you know of that would break it? Thanks.

Evan Mullins said:

Never fails, hit a roadblock and ask a question you realize what's going on. Thanks for letting me ask the question... here's the answer for those that are interested...
The VALUE has to be an INTEGER. I knew that already, but it didn't occur to me that milliseconds in seconds wasn't an integer.
Thanks and keep it up!

Peter said:

Hello everyone.

I get Analytics on my shop starcooks24.de to run properly.

Could it be because xt commerce makes the problems?

Vg Peter

Nick said:

I use Google Analytic for my site Free Dsi but i also use Statcounter, i think having more than one stat tool is the best as, Analytics doesnt have all the info you need!

Matthew Proman said:

I'm Matthew Proman and I just wanted you to know that I really enjoyed reading your article. Thanks for sharing this. Keep it up.

The Cash Code said:

lol, hi im the cash code, and man i love me some google analytics, but bro it's like speaking another language in your post, lol

i barely understand most of the data they give anyway though. i just like to know how many, and where from.

but that you for the post though

Zac said:

Really good stuff, started using analytics for my make money online site a while ago. I find it works well and gives lots of different types of data that a lot of other analytics type of programs/sites don't offer.

brillo said:

Thanks for this very useful article, I've been using the GAtracker classes but have run into a problem when trying to pass the tracker object itself to another object in Actionscript 3, Does anyone have any examples of sending the object as a parameter to another object in use? I'm a web designer based in Bristol, UK

drin said:

nice post. keep it up!.

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James said:

Using Google Analytics in Flex/Flash applications is a great idea. I rely on Google Analytics for tracking my visitors daily. I find it's important to really keep on top of know what they are doing and how the site is able to benefit them. It's all about their experience and how I can improve it. Very important for succeeding online.

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good information .. for my own Musik Site.
I am very happy and grateful because a lot of your info I can and the more
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leeham said:

I use analytics more than once a day for my mens style blog. thanks for this!

leeham said:

I use analytics more than once a day for my mens style blog. thanks for this!

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Ryan said:

@Darlene

Are you using AS2 or AS3? I noticed the plugin will not load in AS2.

Hope this helps.

Erwin said:

Analytics are a necessity for sites in my opinion including hellowallet which is great.

Erwin said:

Analytics are a necessity for sites in my opinion including hellowallet which is great.

Iwan said:

thank for your tutorial. i'm still confused, but 'ill give it a try.
Regards,
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Malathy Badri said:

I have been procrastinating to learn the technicalities of Google Analytics ever since it was launched. I was put off by too many blog posts.

Now, at least I get courage to try it.
Thanks sincerely mate.
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John Phyland said:

I also agree that I've found Google's Analytics tool to be of great use ever since getting my website up and running. It just makes SEO campaigns and the likes so much easier to manage when i know whats driving my traffic at the moment such as when I reference India results I can easily analyze the date of where visitors are coming from etc...

Great post, and thanks for sharing the sections of code throughout the post.

Andrew said:

Flash application is good in google analytics. Looking great and easy to find the requirements. Easy navigation and flexibility is good.

Craig said:

I read something on the ipad killer site that google analytics might be incorporated into future android tablets... kinda cool.

johhny said:

Tracking pageviews is accomplished using the trackPageview method of the FlexTracker vehicle transport component. In this example, those calls are on lines 24 & 30.

Greg said:

Google analytics can do so much for your site. You just need to maximize it's potential and get the best goal setting strategies to keep your online business going. Thanks for the information. I'm gonna try this one.

gary said:

I do agree with all the ideas you have presented in your post. They are very convincing and will definitely work. Thanks for the post.

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I used Google Analytics for my websites build muscle fast and provillus to track down visitors and where they came from. This is really essential tool for webmasters to analyze their web optimization works. Thanks for wonderful and informative article! :) :)

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Google Analytics is simply the best free tool for measuring SEO and website promotion work. Good SEO starts with careful planning, which means keyword research.
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I used Google analytic tool to improve SEO rankngs for my Heat Exchangerwebsite

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I've had a night terror that started with google analytics messing with my stats.

Bob Ryan said:

Google Analytics is brilliant. I have a sports type website, mostly about spandex shorts. Since I plugged google analytics into it, I can zoom in on where the traffic is coming from etc. Funnily enough, I thought that most of the traffic was coming from the keyword spandex">http://spandex-shorts.org">spandex shorts . However I was totally wrong.

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Google Analytics is brilliant. I have a sports type website, mostly about spandex shorts. Since I plugged google analytics into it, I can zoom in on where the traffic is coming from etc. Funnily enough, I thought that most of the traffic was coming from the keyword spandex shorts . However I was totally wrong.

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Google Analytics is a real must for anyone that is a website webmaster, the information on visitors, keywords, times, dates etc is very valuble and you can increase traffic by reviewing these stats regularly, I run a small website for people looking how to get a Free iPad and really could not have got the ranking I have without using Analytics.

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Don't know how we lived without Google Analytics and ability to track almost everything in regards to the incoming website traffic.
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Its great to keep track of everything and this tool is indeed useful. Thanks for sharing.^^

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I must say I am happy for the fact that Google Analytics actually improved much to give us a better understanding about how exactly and where our visitors come from to even improve on that or to inform us that whatever we did didn't quite work well.

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As somebody who works for a link building service, I can definitively say that there is nothing like Google Analytics. It really tells you every piece of useful information you could ever want to know about your web site.

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I also agree that I've found Google's Analytics tool to be of great use ever since getting my laptop computers blog up and running. Flash application is good in google analytics. Looking great and easy to find the requirements. Easy navigation and flexibility is good.

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At least 30 whole long seconds passed, I was becoming hungry and tired, my eyes held open by matchsticks and my attention turning to a half eaten packet of crisps on my desk... when it happened..... I found a way to track facebook visits. Ok, so I actually found a way to find out how many page visits your facebook page has had, and not a way of finding out whether your ex girlfriend has visited your profile trade show displays. Just in case you are interested in finding out how many visitors look at your facebook page, and you are entirely disinterested in who those people may be, then head over to Google Analytics. Apparently you are able to incorporate Analytics code into your page somehow, set up a second channel for your facebook account, and it will tell you how many visits you have had. Despite having an Analytics account I have absolutely no idea how you are supposed to place your code on your profile - and I equally could not care less trade show booths. You see, in order to fulfil this long and daring mission I need to find a way to discover WHO has been onto a facebook profile.

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Harry Winston said:

I cannot manage to locate any specific guidelines on how to install this.... I currently have an html page with flash selection and music player. I use analytic in my websites however I'm really bewildered on how to install it.

Diamond Engagement Rings

jasond said:

acekard 21
will you can to do my work

eve isk said:

You really make it seem so easy with your presentation but I find this topic to be really something which I think I would never understand. It seems too complicated and very broad for me. I am looking forward for your next post, I will try to get the hang of it!

eve isk said:

You really make it seem so easy with your presentation but I find this topic to be really something which I think I would never understand. It seems too complicated and very broad for me. I am looking forward for your next post, I will try to get the hang of it!

meizitang said:

Have you ever considered adding more videos to your blog posts to keep the readers more entertained?buy eve isk I mean I just read through the entire article of yours and it was quite good but since I'm more of a visual learner,I found that to be more helpful well let me know how it turns out! I love what you guys are always up too. Such clever work and reporting! Keep up the great works guys I've added you guys to my blogroll. This is a great article thanks for sharing this informative information.. meizitang I will visit your blog regularly for some latest post.

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